A
hallmark of Forward Motion’s
engagement approach is our emphasis
on customized solutions. Rather than
a one-size-fits-all approach heavily
dependent on canned training courses,
we recommend that each engagement
begin with an assessment of needs,
concerns and objectives, from which
an action plan is then defined.
Woodson has
given workshops on leadership and
diversity management at the invitation
of world class organizations such
as Indiana University, the University
of Michigan, Pfizer, and Johnson
and Johnson. A current area of
focus is secondary education. Woodson
is working with several public
and charter school organizations
seeking to be more effective in
serving students from economically
disadvantaged backgrounds. Contributions
in this area have included defining,
designing, and delivering leadership,
communication skills, and classroom
diversity management training to
educational administrators, teachers,
and advocacy staff. He has also
helped define programs designed
to increase diversity effectiveness
at an organizational level.
Woodson’s
multi-cultural and international
experience includes planning and
executing surgeon training programs
involving doctors from around the
world. These programs identify and
develop high potential, underrepresented
surgeon educators as national and
international thought leaders. These
initiatives met the client’s
social service objectives, while
bringing advanced surgical techniques
to traditionally underserved populations
in the U.S. and around the world.
At the same time, these programs
opened up new patient populations
and regional markets to the company,
resulting in expanding market opportunities
and sales growth.
Woodson’s
clients include a new media company
targeting urban trendsetters. Also
among his client base are local retailers
focused on the high end of market,
such as luxury automobile dealerships.
Such businesses focus on winning
in the marketplace by providing exceptional
customer service. Because of their
customer-centric focus, premium retailers
recognize the value of training sales
staff in communication and relationship-building
skills that enable them to provide
an exceptional shopping experiences
to all members of a client base that
is increasingly female, foreign-born,
and non-white.
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